Ettore Bugatti’s meticulous attention to detail extended far beyond his cars. He carefully designed a Bugatti lifestyle that was focused on unrivaled experiences at the Château Saint-Jean, the home of Bugatti, and featured extravagant parties, excellent dining, and a who’s who of the era’s most admired drivers and celebrities. With the opening of its first Bugatti Residences in Dubai, developed by renowned UAE real estate developer Binghatti, Bugatti is now bringing a taste of this forward-thinking strategy.
The partnership between Bugatti and Binghatti is evidence of the two companies’ complementary strengths. The same craftsmanship and artistry that Bugatti used to revolutionize the automotive industry have been applied to real estate by Binghatti through distinctive architecture, which is characterized by bold and intricate designs. By doing this, Binghatti has demonstrated ongoing design innovation while also upholding its history and DNA.
Together, the two family-owned enterprises will build a one-of-a-kind home that embodies the design DNA and philosophy of Bugatti, Art, and Forme Technique, into a masterpiece of architecture.
Mate Rimac, Bugatti Rimac CEO, said: “It almost seems like fate for our two companies to have come together. We share a vision of what a Bugatti-branded residence should be. Muhammad Binghatti has a profound appreciation for the world of automotive design and luxury as well as a talent for creating iconic architecture. With this partnership, we will follow the words of Ettore Bugatti: ‘if comparable it is no longer Bugatti’.”
The world’s first Bugatti Residences created by Binghatti will replicate the Bugatti experience by creating a true atmosphere of quality and flair, inspired by Bugatti’s design DNA, rather than just using design cues from Molsheim’s hyper sports vehicles in an architectural setting. This project’s nature is also influenced by skilled craftsmanship and Bugatti’s immaculate history as a French premium brand. The architectural masterpiece produced as a result of this partnership arouses feelings in a manner similar to how Bugatti has won over admirers all around the world since 1909.
Muhammad Binghatti, CEO of Binghatti, said: “When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars”.
The Bugatti Residences will be an oasis of classic “art de vivre” amidst the bustle of Dubai, reflecting the peaceful atmosphere of the French Riviera. Further details will be made available at the launch of the Bugatti Residences by Binghatti, which will take place on May 24, 2023, at the Coca-Cola Arena in Dubai.