In the run-up to Expo 2020 Dubai, the UAE’s mid-market hotel segment is set to play a key role in the hospitality sector, ready to serve visitors looking for an affordable yet rewarding stay.
“As we head towards the opening of Expo 2020 in October, we expect to welcome millions of visitors who want to experience the beauty of Dubai,” Sameh El Amri, general manager of S Hotel Group, said.
“Some of them might be looking for affordable hotels that offer convenience and comfort… we aim to contribute to the UAE’s growing mid-market hotel segment,” he added.
El Amri spoke at the opening of the S19 Hotel in Dubai, the latest property from S Hotel Group.
The hotel was inaugurated by Ahmad Khalifa AlFalasi, CEO of corporate services and investment at the Dubai Department of Tourism and Commerce Marketing; Adnan Abdulrahman Abdulla Sharafi, founder of S Hotel Group; and Abdulla Abdulrahman Abdulla Sharafi, president of Sharafi Holdings.
With smart lighting systems, energy-saving facilities, and smart keypads, sustainability was a key consideration at the new location. It was also designed to meet the requirements of the green building regulation, as well as having electric vehicle charging stations.
There are also S Holiday Homes, including luxury villas on the Palm Jumeirah, and high-end apartments at The Address.
“We are committed to contribute to the growth of the UAE’s hospitality and tourism industry by offering travelers a new and innovative place to stay,” El Amri added.