For the regional launch of its branded apartments, The Lux Collective, a worldwide renowned hospitality organization that owns the luxury flagship brand LUX, has established a strategic cooperation with QUBE Development. It plans to finish its first unique project in Dubai by 2028.
The Lux Collective and QUBE Development, two industry pioneers known for their dedication to design brilliance, innovation, and upscale living experiences, are joined in this alliance.
According to a release from The Lux Collective, the project is poised to revolutionize luxury living in Dubai by fusing the finest in residential construction with top-notch hospitality.
For the regional launch of its branded apartments, The Lux Collective, a worldwide renowned hospitality organization that owns the luxury flagship brand LUX, has established a strategic cooperation with QUBE Development. It plans to finish its first unique project in Dubai by 2028.
The Lux Collective and QUBE Development, two industry pioneers known for their dedication to design brilliance, innovation, and upscale living experiences, are joined in this alliance.
According to a release from The Lux Collective, the project is poised to revolutionize luxury living in Dubai by fusing the finest in residential construction with top-notch hospitality.
“Our collaboration with The Lux Collective is rooted in a shared commitment to purposeful disruption,” remarked Egor Molchanov, the CEO of QUBE Development.
“We are drawn to partners who think beyond the conventional, and The Lux Collective team brings a perspective that aligns with how we see the future of luxurious residential living,” he stated.
“In line with our progressive global growth strategy and focus on the Middle East region, this collaboration with QUBE Development marks a meaningful expansion for our luxury flagship brand LUX in Dubai,” said Olivier Chavy, CEO of The Lux Collective.
“QUBE is a respected developer with a clear passion for premium projects and regional growth. We are excited to partner with a team that shares our values and commitment to sustainability and excellence,” he added.