In Dubai’s luxury projects, H&G sees high demand for home maintenance

In Dubai's luxury projects, H&G sees high demand for home maintenance

The Farnek Group company Hitches & Glitches (H&G), a home maintenance expert in the United Arab Emirates, has observed an unparalleled surge in demand for home maintenance services within Dubai’s upscale residential real estate market.

One significant contract that H&G has secured is for a lavish home on Jumeirah Bay Island, popularly known as “Billionaires Row.” The home’s built-up area (BUA) is more than 7,200 square meters, or the size of a Manchester City football field.

A full-time housekeeper, maid, chef, driver, service butler, technician, and watchman are all provided by the Franek group unit.

Along with managing pest control and round-the-clock security, it also looks after exercise equipment, a jacuzzi, home automation, laundry and kitchen appliances, a swimming pool, and water features.

A 2,237 square meter plot of land in Jumeirah Bay Island is currently valued between AED 155 and 160 million, according to propertyfinder. That doesn’t even account for the expense of building a villa!

So, having made that level of investment, these discerning owners recognise that they require regular high-quality management and planned preventative maintenance, particularly if they are away from their home for any extended period,” commented Zohaib Azhar, Director of Operations at Hitches & Glitches.

Furthermore, H&G was just tasked with managing 900 upscale branded apartments and five-star hotel residences in the neighborhoods of Dubai Downtown, Dubai Creek Harbor, and Dubai Marina.

Currently, H&G’s home maintenance division services over 1,500 active Annual Maintenance Contracts (AMC) worth over AED 22 million, with 210 certified technicians providing service.

Property consultant Knight Frank’s research indicates that one of the world’s fastest-growing luxury residential markets right now is Dubai. As a result, real estate in Dubai’s upscale residential complexes is becoming increasingly valuable.

In just the first quarter of this year, over 100 residential properties sold for more than $10 million, representing a 19% increase over the same period in 2023. Homes on Palm Jumeirah accounted for more than one-third of those transactions, with investors from the UK, China, and India accounting for about 37% of all deals.

increasing numbers of wealthy overseas investors were buying luxury properties in Dubai,” stated Azhar.

“So, we formed a specialist unit of highly trained technicians to compete in this niche market with a tailored offering, providing a convenient one-stop shop for MEP, civil, carpentry, smart home automation, white goods, special renovation projects and fit out works,” he added.

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