Emaar Group has chosen Chandrasekar Radhakrishnan as its new head of marketing. Chandrasekar Radhakrishnan is informally known as ‘Chandru’, joins Emaar this month after his effective stints with leading worldwide FCMG and telecom players for more than twenty years.
Chandrasekar Radhakrishnan will be liable for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment, and Emaar Leisure.
Speaking on his appointment, Mohamed Alabbar, founder, Emaar Properties, said: “We continue to attract the best of global talent and I am delighted to welcome Chandru to the Emaar family. Chandru is a global marketeer with a proven track record of building reputable brands and a deep understanding of the digital landscape. Chandru will lead the centralized group marketing team and spearhead the transformation of marketing to drive equity and growth for the organization globally, in today’s digitally connected world.”
With a blend of international and domestic experience, Chandrasekar Radhakrishnan will also be answerable for driving marketing viability and productivity, while strengthening Emaar’s brand presence universally. Across his different jobs at Coca-Cola, Nestlè, Airtel, Marico, and Britannia, Chandrasekar Radhakrishnan has viably driven homegrown and worldwide brand groups, constructed computerized capabilities, driven creative excellence, and strengthened external partnerships.