With record-breaking sales of AED40+ million houses and growing demand for elite “trophy” residences, Dubai’s ultra-luxury villa market has transcended a post-Covid boom to become a solid global asset class.
A “golden triangle” of riches between Palm Jumeirah, Emirates Hills, and MBR City is emerging, resales are surpassing new sales, and deals between Dh70 million and Dh100 million are rising rapidly, according to an analysis by fête Properties.
Palm Jebel Ali, Tilal Al Ghaf, and The Oasis are the next frontiers for ultra-luxury villas valued at AED 100 million or more after handover in the following three years, according to data from DXBinteract.
“Dubai’s Dh40M+ villa market is now a sustained global wealth segment, not a post-COVID anomaly, with strong resale demand and a limited supply of trophy homes driving prices higher,” said Firas Al Msaddi, CEO of fäm Properties.
“Over the last five years, there has been explosive growth in this sector, with transactions increasing more than ninefold, from 27 in 2020 to 210 in 2023, 242 in 2024, and a projected 199 in 2025.”
The ultra-prime villa market in Dubai was essentially established by the 1,700% increase in transaction value from Dh0.89 billion in 2020 to Dh15.98 billion in 2024. Global UHNW migration and the scarcity of trophy properties in Palm Jumeirah, Jumeirah Bay, and MBR City are the main drivers of the expansion.
In response to the spike, Al Msaddi established fête Luxe, the 17th division of the füge Group and a new ultra-super-prime arm for Dubai’s UHNW clients.
From 2022 onward, resales surpassed new sales, making over 58% of all Dh40M+ villa transactions in 2024. In terms of value, resales increased from Dh2.0 billion in 2021 to Dh10.8 billion in 2024, outpacing developer sales, which were Dh5.96 billion in the same year.
“This confirms a mature investor cycle, where delivered ultra-prime stock – mainly on Palm Jumeirah, Jumeirah Bay, and Emirates Hills – now trades at liquidity levels once limited to off-plan,” said Al Msaddi.
In the meantime, Palm Jumeirah, Emirates Hills, and MBR City have become Dubai’s “Golden Triangle of Wealth,” accounting for 56% of villa purchases worth more than Dh40 million.
- Palm Jumeirah: 31% of total value, or Dh19.38 billion, since 2015
- Emirates Hills: 15%, or Dh9.04 billion
- MBR City: 10% of Dh6.40 billion
Villa deals from Dh70 million to Dh100 million have also increased in Dubai; between 2015 and 2019, there were very few, but between 2023 and 2025, there were over 170.
Additionally, since 2021, there have been 83 trades between Dh100 million and Dh200 million, and 25 transactions of Dh200 million or more. Trophy sales in Dubai now regularly reach Dh200 million to Dh600 million, a category that seldom existed before to 2021 and indicates institutional-grade worldwide demand.
Palm Jebel Ali, Tilal Al Ghaf, and The Oasis are the next frontiers for ultra-luxury villas valued at Dh100 million or more following handover between 2026 and 2028, according to data from DXBinteract. The following describes how they entered the market for villas valued at Dh40 million or more:
- Palm Jebel Ali: sales in this category totaled Dh2.23 billion, primarily in 2024 and 2025.
- Tilal Al Ghaf: since 2023, the company has seen a sharp increase in resale momentum, with deals totaling Dh3.6 billion.
- The Oasis: after a developer launch last year, it made Dh0.99 billion in its first cycle.
