Aldar of Abu Dhabi is investing Dh1.5 billion to completely revamp its portfolio of hospitality offerings in Abu Dhabi, including rebranding a few of its iconic properties.
The goal is to expedite “Abu Dhabi’s growth as a premier destination for leisure and tourism.” The hotels that Aldar owns will become “luxury resort-style properties” as a result of its investments. In light of the rapidly expanding leisure and tourism sector in Abu Dhabi, this would help satisfy the demand for “premium hospitality experiences.”
- The Aldar hotel portfolio will experience the following outcome:
- With ‘enhancements’ to the residences and a new retail mix, the Eastern Mangroves Hotel will become a Waldorf Astoria luxury resort.
- The six-hotel complex will become the “largest” Vignette Collection resort globally when the Yas Plaza Hotels concept is rebranded under the IHG umbrella.
- Formerly known as “Tilal Liwa,” Aldar’s hotel in the Al Dhafra region will be transformed into a posh desert retreat and added to the Vignette Collection.
- Aldar is building Nurai Island into a “resort as Abu Dhabi’s ultra-luxury island destination” by extensively renovating the island.
- The DoubleTree by Hilton Resort & Spa Marjan Island and the Rixos Bab Al Bahr in Ras Al Khaimah will likewise undergo the transition program.
“We see a tremendous opportunity to enhance and reposition our hotel portfolio to meet expected demand in the luxury segment while maximizing the revenue potential of each asset,” said Talal Al Dhiyebi, Group CEO of Aldar.
It is related to Abu Dhabi’s elevated standing in the MICE and tourism industries. In 2023, the emirate saw 27% more hotel visitors than the previous year, with a 54% increase in foreign visitor arrivals. By 2030, the number of visitors is expected to reach 39.3 million.