Launching its new visual identity, the Abu Dhabi Housing Authority (ADHA) hopes to improve the lives of UAE citizens in Abu Dhabi by creating a sustainable housing ecosystem.
The authority’s new logo, which is part of the visual identity, is inspired by the complex Emirati palm frond weaving and the intersecting geometric shapes seen in traditional Arish Houses. The logo embraces modernity while retaining the essence of heritage through the incorporation of contemporary design elements inspired by modern architectural plans.
Mohamed Ali Al Shorafa, Chairman of Abu Dhabi Housing Authority Board of Directors, said, “The unveiling of the new visual identity of the Abu Dhabi Housing Authority showcases its active role in building modern and integrated residential communities, infused with architectural characters that reflect the national identity and heritage. Aligned with the vision of the Abu Dhabi Government, the initiative seeks to elevate community living standards, foster well-being, and promote the stability of families in the emirate. It underscores our unwavering dedication to implementing the directives of our wise leadership to provide dignified livelihoods for our citizens and improve their quality of life.”
Hamad Hareb Al Muhairi, Director-General of Abu Dhabi Housing Authority, said, “Our new visual identity reflects our unwavering commitment to channelling our endeavours towards elevating the government housing sector in the Emirate of Abu Dhabi. As we progress along our strategic roadmap to deliver innovative housing solutions and cultivate integrated communities, our new visual identity will stand as a symbol of our dedication to enriching the lives of citizens living in the Emirate of Abu Dhabi by harmonising tradition with modernity.
These initiatives support the goals of our astute leadership to establish social cohesion and family stability for Abu Dhabi’s populace, since they are essential to the emirate’s continuous process of all-encompassing development.
“Over the past period, we have achieved many outstanding achievements. Our efforts have been concentrated on enhancing the Housing Benefits Policy to assist low-income households better and streamline the process required to avail of various housing services. Additionally, the ISKAN Abu Dhabi Centre embodies the realisation of the desire to create a seamless housing journey for citizens throughout the emirate. Furthermore, we have dedicated resources to developing a user-friendly digital platform, the ISKAN Abu Dhabi App, aimed at enabling our customers to access all necessary services conveniently via their mobile phones during their housing journey.”
Since its founding in 2012, the Abu Dhabi Housing Authority has been instrumental in providing citizens with adequate government housing throughout the city, supervising the distribution of more than 16,000 constructed homes and more than 40,000 residential plots. More than 48,000 housing loans were approved, and more than 4,000 recipients were exempt from housing loans. These residential benefits came with a total cost of over AED 147 billion.