BetterHome Group has purchased shares in Just Property Group Holdings (Pty), the franchisor of 117 Just Property franchisees in South Africa, Namibia, and Zimbabwe. Just Property is thrilled to announce this strategic relationship.
Just Property’s CEO and shareholder, Paul Stevens, said he was excited about the new collaboration.
“We are thrilled to join forces with BetterHome group. This partnership will undoubtedly help us continue expanding our presence and our services across Southern Africa while strengthening our existing franchises. It represents a significant milestone for Just Property’s ongoing growth journey.”
Just Property was first established in 2000 as Just Letting and has since grown into a full-service real estate firm that provides both residential and business sales and rents.
Stevens highlighted the company’s strong foundation in the rental market, stating, “Our success as the largest rental company in South Africa provided the platform to launch into sales. The partnership with BetterHome group will further cement our position in this space, where we have seen remarkable growth despite the current challenging trading environment.”
Partnerships with other industry professionals are part of the BetterHome group’s value chain, which aims to assist South Africans in all facets of homeownership.
“At BetterHome group, we believe that a home is more than just a building – it’s the foundation for hopes and security. Helping people realise their dreams of homeownership, and then protecting their homes, is at the heart of our vision,” explains chief executive officer Rudi Botha.
Empowering property professionals
“Our partnership with Just Property aligns perfectly with this mission. Together, we are committed to creating valuable, personalised solutions for buyers, sellers and renters, while empowering real-estate professionals with the tools they need to succeed.
“Through our combined expertise, we will deliver an outstanding experience, helping more people achieve their dreams and supporting them every step of the way.
“This partnership comes at an opportune time,” says Stevens. “I believe the property sector is poised for improvement, especially with interest rates having started to ease. I anticipate further interest-rate reductions next year, which will create even more opportunities for growth.”
Just Property has a solid basis, a forward-thinking strategy, and a strategic alliance with BetterHome group, which will enable it to take advantage of these new prospects.