Leading Mena-based real estate portal Property Finder has announced the successful sale of PropSpace, its CRM division, as part of a strategic realignment around providing better value to its core clientele.
This action demonstrates Property Finder’s dedication to optimizing its processes and strengthening its primary goal of enabling customers to make knowledgeable real estate decisions.
PropSpace will now function as a separate company, providing the UAE’s real estate industry with unmatched solutions. Patrick Caulfield will serve as the company’s CEO after joining as a new hire.
Before Arthur Online, one of the top property management CRMs in the UK, was purchased by Aareon, the biggest PropTech company in Europe, Caulfield served as managing director of the company.
Later, he rose to the position of UK Head of M&A at Aareon, where he oversaw the purchase of several CRMs and point solutions for the real estate industry. He is in a good position to lead PropSpace into its next stage of expansion thanks to this experience.
“As the real estate industry increasingly relies on digital transformation, the CRM market represents a key driver of operational efficiency for real estate professionals. This transition creates an independent entity to better serve our industry,” remarked Michael Lahyani, Founder and Chief Executive Officer, Property Finder.
“Through this transition, we are giving PropSpace the freedom to innovate and continue its leadership in the CRM space,” he stated.
PropSpace is well-positioned to grow under Caulfield’s direction, offering specialized tech solutions that will help brokers and real estate companies run their businesses more efficiently.
On the new role, Caulfield said: “I’m excited to lead PropSpace in this new chapter as we build on our market-leading CRM solution. We are committed to evolving our platform and driving meaningful innovation that empowers real estate professionals to thrive in an increasingly competitive landscape.”
According to him, the divestment highlights Property Finder’s mission to be the top marketplace for developers, agents, and property seekers while also making room for innovation and expansion in the proptech industry.