After introducing investment plans for pensions and “second salaries,” National Bonds is now moving in a different route with the launch of an off-the-plan property. The Dh1 billion Dubai Hills project, which includes 399 elite apartments, launches at a time when demand for off-the-plan homes, particularly luxurious ones, is at an all-time high.
In the last ten years and more, Dubai Hills has undoubtedly benefited from this demand, experiencing value increases that are nearly triple-digit.
This is the market that National Bonds is entering through its real estate division, National Properties. The developer will try to tap into the strong vein of interest that exists for Dubai Hills properties with high net worth investors for the “399 Hills Park,” which will have a short three-year project timeframe.
Dubai Hills, Tilal Al Ghaf, and Damac Lagoons are three neighborhood-themed areas that have recently attracted buyer attention, depending on the investor’s budget. Recently, Sobha Realty entered the market with a Dubailand project. Emaar’s Beachfront and the most current Arabian Ranches iteration have also been successful.
National Bonds have a respectable-sized freehold property portfolio through National Properties, and it also frequently holds real estate investments outside of the UAE for longer in order to generate reliable profits.
According to data from the first four months of the project, the one-bedroom starts at Dh1.5 million, a price point that has shown to be fairly popular with customers. At 399 Hills Park, two bedrooms start at Dh2.4 million, and three bedrooms start at Dh3.4 million.
Offplan office project launching is not something that National Properties is currently interested in. Instead, it will watch to see how the supply and demand dynamics in the Dubai office market develop. “If conditions are right, we could consider buying offices,” the CEO said.