Binghatti Developers, the largest and fastest-growing real estate developer in Dubai, and Mercedes-Benz, the world-famous luxury car brand, have announced the launch of Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city, with a total investment value of Dh30 billion, in a historic partnership bridging global real estate and luxury automotive excellence.
This innovative project represents the second branded residential partnership between Binghatti and Mercedes-Benz, building on the global success of Mercedes-Benz Places Dubai. Additionally, it marks a significant turning point for Binghatti by establishing Binghatti City as the developer’s first entirely master-planned city.
Mercedes-Benz Places – Binghatti City, which is situated in Meydan and covers an area of over 10 million square feet, is expected to grow into one of Dubai’s most ambitious urban projects. The master plan, which was designed as a multi-tower branded metropolis, incorporates a unique set of residential towers bearing the Mercedes-Benz brand into a unified, future-ready urban ecology. Under a strong, community-focused vision, the development combines luxury living, innovative mobility, and Mercedes-Benz’s renowned Sensual Purity design philosophy.
The development offers a completely integrated lifestyle experience and is envisioned as a self-sufficient “city within a city.” In addition to retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones, dining, entertainment, and community spaces, the master plan integrates luxury dwellings with cultural and recreational areas.
The end product is a comprehensive urban setting that upholds unwavering design excellence and sophisticated living standards while providing comfort, convenience, connectivity, and access to nature—all within walking distance.
Commenting on the partnership, chairman Muhammad Binghatti said:
“Partnering once again with Mercedes-Benz is a testament to our shared values of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation converge to create a true city within a city. This master-planned development will stand as one of Dubai’s most distinguished destinations and a powerful symbol of elevated living.”
Muhammad Binghatti and Mathias Geisen, a member of the Mercedes-Benz Group AG, Marketing & Sales board of management, held a historic signing ceremony at the Mercedes-Benz Museum in Stuttgart, Germany, to formally begin their second partnership. The official start of the project is set for January 14, 2026.
Reflecting the shared ambition behind the project, Mathias Geisen commented: “Creating extraordinary experiences for our customers is at the core of who we are. With Mercedes-Benz Places – Binghatti City in Dubai, we are taking this promise to an entirely new level, shaping destinations where our brand becomes something you can truly call home.”
Binghatti City’s architectural expression and lived experience are shaped by Mercedes-Benz’s Sensual Purity design philosophy, which is at the core of the development and solidifies Binghatti City’s status as a new global standard for branded urban living.