Property meets high fashion again – this time Gulf Islamic Investments (GII) is collaborating with Elie Saab to deliver branded homes in London’s West End. These Elie Saab signature residences will thus make their UK debut overlooking Hyde Park.
Gulf Islamic Investments, a specialist asset management firm based in Dubai, has been expanding its reach into the UK and Europe’s real estate market. Emaar has already introduced Elie Saab’s name in the property market in Dubai.
“We consider London a major and strategic milestone for the brand’s expansion, and this will reinforce our presence in a prime property market,” said Elie Saab Jr.. “Collaborating with GII on Elie Saab residences will offer discerning customers a new lifestyle address.”
The Victorian-style new-build will have spectacular views of the London skyline and spacious open-plan living areas. “Elie Saab Residences will represent a significant milestone in our successful association and for GII as a whole,” said Pankaj Gupta, founding Partner, and Co-CEO at GII.
Gulf-based developers and investors are tying up with fashion labels for property associations these days. GRID Properties, a subsidiary of GII that oversees the firm’s development projects in Dubai, is delivering the Elie Saab Residences.