Globally, the number of branded homes has increased by 160% in the past ten years, demonstrating the high demand for homes that offer five-star amenities, security, and distinction.
Dubai is at the heart of this worldwide upsurge. Dubai has established itself as the global leader in branded living, according to the PRIME by Betterhomes report, Branded Residences: Dubai vs. The World. Approximately 1,400 branded housing complexes are anticipated worldwide by 2030, with 25% of those developments occurring in the MENA area. Dubai has established itself as the epicenter of this movement with over 140 projects scheduled for completion by 2031.
“Dubai has embraced the evolution of branded living in a way no other city has. Globally, branded residences have grown 160% in the past decade, and here in Dubai, we now lead the region with 61 completed projects and another 100 underway. This combination of scale and premium performance is why the city is setting a new standard for what branded residences represent worldwide,” said Louis Harding, CEO at Betterhomes.
Why Dubai Leads
The success of Dubai is not a coincidence. It is based on progressive government regulations, a friendly business climate, and developers that keep pushing the envelope with top-notch developments in desirable areas. A booming market with robust rental yields, consistent capital appreciation, and homes that are frequently more reasonably priced than in other international centers is the outcome of adding the UAE’s expanding population of high-net-worth individuals.
As a result, branded homes in Dubai not only sell more quickly but also retain their value over time, often exceeding those of unbranded ones.
Dubai’s global edge
In Dubai, branded homes typically fetch 40% more than non-branded ones in the same neighborhood. However, the allure extends beyond a brand name. Customers are selecting the lifestyle that comes with internationally renowned services, the upgraded design, and the certainty of dependable quality.
According to the survey, there are several reasons why foreign buyers continue to choose Dubai:
Completely foreign ownership
No income tax
Long-term Investors’ Golden Visas
Dubai stands out from other luxury markets because it is more reasonably priced than Miami, offers more development potential than Phuket, and is more tax-friendly than London.
As Louis Harding, CEO at Betterhomes, explains:
“Dubai’s leadership in branded residences reflects more than just impressive growth. It’s about the city’s unique ability to deliver both value for investors and an elevated lifestyle for residents. With branded homes achieving a 40% premium, Dubai isn’t simply keeping up with global demand; it’s setting the pace for the future of luxury living.”
A market on the rise
Over fifty branded housing projects have already been finished in Dubai, and there are yet many more planned. The city’s standing as a center for affluent living is only growing as transaction volumes and values continue to rise.
Dubai has established itself as the world standard for branded homes due to its competitive advantages and the faith it generates in both inhabitants and investors.