DUBAI – Dubai Land Department (DLD) has provided 4,202 different real estate permits which contain 255,579 real estate ads in 2020 by the “Trakheesi” system on the department’s website.
Through the system, clients can helpfully apply for different real estate permits without the need to visit DLD, which is in accordance with the careful steps pointed toward restricting the spread of COVID-19.
Electronic advertising permits topped the list of permits gained through the Real Estate Regulatory Agencies of the Real Estate Licencing Department in 2020, with 3,520 permits (83.7 percent), followed by outdoor ads (142), billboards (125), SMSs (99), vehicle ads (94), real estate promotion platforms (63), printed ads (45), classified ads (42), newspaper ads (21), open-day permits (17), promotional campaign permits (16), real estate symposium permits (9), project inauguration ceremony permits (5), and organizing real estate exhibitions (2).
Ali Abdulla Al Ali, Director of the Real Estate Licensing Department at RERA, said, “At DLD, we are aware of the importance and pivotal role real estate permits play in promoting the real estate sector, creating more competition in the real estate market, and establishing a safe real estate environment free from misuse. Therefore, we are constantly working on facilitating the obtaining of various permits, and we invite real estate companies to easily and flexibly apply for this service available through the electronic Trakheesi system in a few minutes.
“We are constantly working on improving our services based on our communication with companies and knowledge of their needs, and we have recently increased the number of ads allowed in real estate permits from 200 to 500. This is as an incentive for real estate companies to adhere to the permits when carrying out any real estate activity that requires them, taking into account the financial and economic consequences for companies in light of the outbreak of COVID-19.”
The Trakheesi system permits clients to get licenses for a wide range of land ads, which include external, vehicle, SMS, print, electronic, classified, billboard, and newspaper advertisements. It also includes permits to organize real estate exhibitions and project inauguration ceremonies, real estate promotion platforms, promotional campaigns, and open-day and real estate symposiums.
DLD has approached the public and customers to be cautious when managing different types of real estate advertisements, particularly fake and unlicensed, that are posted on online stages and social media channels.